Hotel Social Media Management
Your guests meet your hotel on social media long before they reach your website. What they find there should sound like your hotel — not like a template. Evoques plans, creates and publishes your social content with AI-supported production and human review, so your channels stay active, consistent and unmistakably yours.
Who this helps
Independent, boutique and lifestyle hotels and hospitality businesses whose social channels have gone quiet, inconsistent or generic — and management companies that need one standard of quality across a portfolio without adding headcount at each property.
What we do
- A monthly content calendar built around your booking windows, events and seasonal priorities.
- Post copy and creative direction in your hotel's voice — your property, your food, your people, your setting. Never stock sentiment.
- Publishing and scheduling handled for you, on the channels your guests actually use.
- Profile and bio cleanup so every channel carries the same clear positioning and a working path to enquire or book.
- Calls to action that point to your own channels — your website, your enquiry forms, your team — not to an intermediary.
- A monthly summary of what was published and what it produced — reach, engagement and the enquiries attributed to it — so the work and its effect stay visible. Where a tracked booking link or a special booking code is in use for your hotel, the bookings it produced are included.
How the engagement works
- 1.It starts with the free hotel marketing review — we look at your current channels and name the three priorities.
- 2.We agree a content rhythm and approval flow that fits your team; you see content before it publishes.
- 3.We publish, monitor and adjust monthly. Senior hotel professionals review the work — AI supports research and production, people make the judgments.
Evoques is currently running pilot engagements with independent hotels and hospitality businesses. See our pilot work.
FAQs
Do you need access to our accounts?
Yes — we work inside your hotel's own accounts, with access you grant and can revoke at any time. Your channels, your audience and your data stay yours.
Who writes the content — AI or people?
Both, in that order of support: AI helps with research, drafts and production; experienced hotel professionals direct, edit and approve everything before it represents your hotel.
How do we start?
With the free hotel marketing review. It gives you three prioritised improvements for your hotel — including your social presence — before you commit to anything.