01 — Meetings, events, weddings & tour groups
Groups
Group business is the highest-value demand a hotel can win and the least likely to arrive from an OTA. We build the visibility, the story and the enquiry path that make planners choose you — then make sure every RFP reaches a seller fast.
Who we target: Corporate planners, DMCs, incentive houses, wedding planners, tour operators, associations and sports groups.
Measured on: qualified RFPs, lead-to-contract rate, group room nights and banquet revenue.
Grow groupsCustom website
Dedicated meetings, events and weddings sections with capacity charts, floor plans, sample menus, 360 space views and an RFP form built to be completed on a phone.
AI-powered SEO & GEO
Ranking and being cited for “conference hotel in [city]”, “wedding venue for 200”, “meeting space near [airport]” — with venue, capacity and amenity schema AI assistants can quote.
Targeted marketing & PR
Planner-facing campaigns, trade and MICE press, familiarisation trips, association and DMC outreach, and presence around the shows your market buys at.
Social media management
Real event proof: set-up reels, wedding films, delegate testimonials and venue walkthroughs — the content planners actually check before enquiring.
Lead generation systems
Group funnels by occasion, RFP scoring, instant routing to the right seller, and automated follow-up so no enquiry cools off.
Core pillars — Social Media & PR
Social and PR that build reputation and fill the pipeline.
Social media management and public relations are not add-ons at Evoques — they are core pillars, run by senior specialists and pointed at the same outcome as everything else we do: group business, corporate accounts and transient demand across North America, South America, Europe and the Middle East.
Presence that produces pipeline
Social Media Management
Strategic, always-on social built to generate enquiries — not just followers. Every calendar is planned around the three segments that decide your year.
Authority in every market you sell
Public Relations & Communications
Earned credibility that makes the rest of the programme work harder. We build the narrative and take it to the editors, trade press and creators who move your source markets.
Integrated campaigns: brand reputation and direct pipeline
One narrative, every surface
The story we place with editors is the story your social channels, website and campaigns tell — consistent message, compounding recall.
Earned coverage becomes paid performance
Placements, reviews and creator content are repurposed into social and ad creative, lifting click-through and lowering cost per enquiry.
Reputation feeds the pipeline
Press authority and strong review signals raise brand search, strengthen AI visibility, and turn attention into group RFPs, corporate leads and direct bookings.
Measured on business, not impressions
Share of voice and audience growth sit alongside enquiries, qualified leads, RFPs and direct revenue in one monthly report.
Metrics shown are illustrative programme benchmarks and sample work drawn from Evoques campaign frameworks. They are not a guarantee of results and client identities are withheld.