Influencer & creator campaigns

Creator campaigns, measured in bookings, not likes.

Hotel, resort, restaurant and experience creator programmes with the numbers that matter: reach and engagement before and after, brand mentions, and the direct booking or reservation lift that followed. Client names are withheld; the structure, briefs and measurement are exactly how we run these programmes.

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Headline outcomes

13x

average reach lift

Across the creator programmes shown below, first month vs. steady state

4.8%

engagement rate achieved

Mediterranean resort programme, up from 1.2%

+34%

direct booking lift

Shoulder-season direct bookings, independent resort

1,975

monthly brand mentions

Peak month across an eleven-venue creator roster

Metrics shown are illustrative programme benchmarks and sample work drawn from Evoques campaign frameworks. They are not a guarantee of results and client identities are withheld.

Campaign results

Five creator programmes, before and after.

Filter by segment. Every campaign shows reach, engagement and brand mentions before and after, then the booking or reservation lift.

Campaign 01Mediterranean coast · EuropeIllustrative sample

Always-on creator programme — reach & direct bookings

Twelve creators, one shoulder season

≈180 keys · independent resort · shoulder-season occupancy problem

Two soft months either side of summer needed demand from drive and short-haul markets, and the resort had no creator programme, no usage rights and no way to convert a view into a booking.

Creator mix12 creators · 4 source markets · mid-tier (40K–250K) with two macro anchors

How we ran it

Creator selection by source market and audience overlap, not follower count
Briefs built around three bookable stories: long weekend, wellness, and family shoulder rates
Paid usage rights on every deliverable, then the best organic posts amplified as paid social
Trackable creator landing pages and codes so bookings could be attributed

Before → after

Monthly social reach: 310K→4.1M
Engagement rate: 1.2%→4.8%
Brand mentions, monthly: 48→615
Shoulder-season direct bookings: baseline→+34%

Also measured

1,240
Attributed room nights: €18
Cost per attributed room night: 310
Usable content assets licensed: +7.9x
Saved posts (intent signal)

Reach & attributed bookings trajectory, illustrative

Always-on creator programme — reach & direct bookings — Twelve creators, one shoulder season

Campaign 02Brazil · with creators from the USA and EuropeIllustrative sample

Pre-opening creator & press preview programme

A full house on opening night

≈95 keys · new-build lifestyle hotel · zero audience at start

The hotel had five months and no followers. It needed awareness in three source markets and a reason for the first guests to book rather than wait for reviews.

Creator mix9 creators + 6 editors · design, food and city-guide niches

How we ran it

Staged reveal: construction and design teasers, then chef and neighbourhood stories
Creator previews scheduled so content landed the week booking opened
Every asset licensed for paid, website and planner-facing sales use
Creator content recycled into the opening paid campaign and group sales decks

Before → after

Instagram followers: 0→28.4K
Branded search volume: baseline→+340%
Brand mentions, launch month: 0→1,180
Opening-month occupancy: 45% plan→68%

Also measured

18.6M
Creator-attributed reach: 6.1%
Average engagement rate: +2.1x
Group & event enquiries: 61%
Direct share, opening quarter

Reach & attributed bookings trajectory, illustrative

Pre-opening creator & press preview programme — A full house on opening night

Campaign 03North America · two citiesIllustrative sample

Creator programme for midweek covers & private events

Filling Tuesdays, and the private dining room

3 restaurants · 1 rooftop venue · strong food, invisible online

Weekends sold out and midweek ran at half capacity. Private dining enquiries arrived by accident, and the venues had no repeatable creator motion.

Creator mix22 local creators · micro (8K–60K) with a weekly cadence

How we ran it

A rotating roster of local micro-creators instead of one-off macro posts
Midweek-specific offers and private-event stories with their own enquiry path
Corporate entertaining angle pushed to local business audiences on LinkedIn
Every organic winner amplified as paid within 48 hours

Before → after

Monthly reach: 96K→1.35M
Engagement rate: 1.8%→7.4%
Tagged brand mentions, monthly: 120→980
Midweek covers: baseline→+34%

Also measured

+2.6x
Private event enquiries: $7.40
Cost per attributed reservation: 85
Creator content assets per month: +4.3x
Reservation clicks from profile

Reach & attributed bookings trajectory, illustrative

Creator programme for midweek covers & private events — Filling Tuesdays, and the private dining room

Campaign 04United States · multi-state portfolioIllustrative sample

Portfolio creator programme — management company

One creator engine across nine hotels

9 branded select-service hotels · one marketing team

Nine properties each wanted creator activity and none could justify a standalone programme. Content was inconsistent and nothing was licensed for reuse.

Creator mix31 drive-market creators · rotated quarterly by property

How we ran it

One framework, nine local creator rosters matched to each drive market
Standard brief, deliverable and rights template so every asset was reusable
Property-level tracking links and codes feeding the same reporting model
Quarterly creator rotation based on attributed bookings, not vanity metrics

Before → after

Portfolio monthly reach: 420K→3.2M
Engagement rate: 1.5%→4.1%
Brand mentions, monthly: 210→1,460
Direct bookings from social: baseline→+27%

Also measured

$3.10
Creator cost per 1K reach: 640
Licensed assets per quarter: 9 of 9
Properties with a live roster: +48%
Group enquiries from creator content

Reach & attributed bookings trajectory, illustrative

Campaign 05Middle East · United Arab EmiratesIllustrative sample

Creator campaign for an experience venue

Selling out a rooftop season

Rooftop experience venue · seasonal programming · ticketed events

A seasonal rooftop programme needed ticket sales in a crowded market, with content that worked in English, Arabic and Russian.

Creator mix14 creators · nightlife, food and luxury-lifestyle niches · 3 languages

How we ran it

Creator mix built per language and per event type, not one blanket roster
Event-night content with same-night stories and next-day recap reels
Ticket links, promo codes and retargeting audiences built from viewers
Arabic and Russian creator content localised natively, not subtitled

Before → after

Monthly reach: 180K→2.6M
Engagement rate: 2.1%→6.8%
Brand mentions, monthly: 75→890
Event ticket sell-through: 62%→94%

Also measured

≈ AED 1.4M
Attributed ticket revenue: AED 22
Cost per attributed ticket: 3 native
Languages in programme: +29%
Repeat guest rate

Reach & attributed bookings trajectory, illustrative

Creator campaign for an experience venue — Selling out a rooftop season

Metrics shown are illustrative programme benchmarks and sample work drawn from Evoques campaign frameworks. They are not a guarantee of results and client identities are withheld. Creator names, client names and exact markets are withheld; figures are rounded and reflect a single programme. Past outcomes do not guarantee future results.

How we measure creator work

Reach is the start of the report, never the end.

Every creator programme we run carries tracking links, codes or a dedicated landing page, so reach and engagement sit next to enquiries, reservations and room nights in the same monthly report.

Reach, engagement rate, saves and shares — the intent signals, not just impressions.
Brand mentions and tagged content volume, tracked monthly against a baseline.
Attributed enquiries, reservations and room nights, with cost per attributed booking.
Licensed asset count, because content you can reuse in paid is part of the return.

Plan a creator campaign Social media management

Human-led · AI-elevated

Senior hospitality marketers and PR strategists lead every programme. AI is embedded in the work — audience modelling, creative testing, content production and performance analysis run faster and sharper — and every output is reviewed by a human strategist before it reaches a guest, a journalist or your brand.

For creators

We work with hospitality creators only — hotels, resorts, restaurants, bars, wellness, destinations and experiences. Submit your profiles, audience and rates and we will consider you for paid briefs as campaigns open.

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