Transient leisure: domestic, UK, German, Nordic and increasingly US source markets
Hospitality marketing · Spain
Hotel marketing, SEO and lead generation in Spain.
Spain runs on volume and season: resort inventory sold through tour operators and OTAs, urban hotels fighting for MICE and city-break demand. Direct share is won by properties that publish properly in Spanish, English and German, price transparently, and treat the shoulder season as a content and offer problem rather than a discounting one.
Evoques is a global marketing, PR and social media management company for hospitality. We build high-converting hotel websites and the demand that fills them — groups, corporate accounts and transient — for properties in Spain and the other markets we serve.
Get your free Hotel Growth ScoreExplore hospitality marketing solutionsRequest a hospitality marketing consultation
Consigue gratis tu Hotel Growth Score · A senior strategist replies within one business day · Every request reaches info@evoques.com
Evoques works with Spain properties remotely from the United States. We do not operate a local office and we do not name clients without written consent.
Search & AI visibility
How hotel search works in Spain
Spanish-language domestic demand alongside English, German and Nordic inbound
Resort and island searches dominated by OTAs — intent pages and offers are the way in
Urban MICE and events searched in both Spanish and English
Strong mobile-first behaviour: speed on mobile decides the booking
The underlying work is the same discipline we run everywhere: hotel SEO, AI search visibility (GEO) and hotel website marketing.
Demand & segments
Where the business comes from in Spain
MICE, incentives and events in Madrid, Barcelona and the island resorts
Groups, sports teams and tour series for shoulder-season fill
Cities and areas we work on
Madrid · Barcelona · Marbella · Mallorca · Ibiza · Seville · Valencia · Canary Islands — and any other Spain location where you operate.
Language, currency & localisation
Spanish and English as standard, with German and Nordic languages where source-market revenue justifies it.
Working language with your team: Spanish.
Budget currency: € EUR (euro)
Los presupuestos se planifican en euros; los honorarios se facturan en USD. La inversión publicitaria se paga a las plataformas en euros y es independiente de los honorarios profesionales.
In Español
Marketing hotelero, SEO y generación de leads en España
Evoques es una compañía global de marketing, relaciones públicas y gestión de redes sociales para el sector hotelero. Creamos webs de hotel que convierten y generamos la demanda que las llena: grupos, cuentas corporativas y cliente individual, para hoteles independientes, resorts, hoteles boutique y compañías gestoras en toda España.
Partimos de la búsqueda real en español y en los idiomas de los mercados emisores: páginas por ciudad y barrio, páginas de eventos y espacios, contenido para bodas y MICE, un perfil de Google Business Profile bien trabajado y una ruta de reserva directa sin fricción. Medimos reservas directas y solicitudes cualificadas, no visitas.
Webs multilingües (español, inglés, alemán, francés) con motor de reservas rápido y claro
SEO local para Madrid, Barcelona, Marbella, Ibiza, Mallorca, Sevilla, Valencia y Canarias
Visibilidad en respuestas de IA (ChatGPT, Copilot, Perplexity, Gemini) y en las AI Overviews de Google
Consigue tu Hotel Growth Score gratuitoDescubre las soluciones de marketing hoteleroSolicita una consultoría de marketing hotelero
Evoques trabaja con hoteles españoles en remoto desde Estados Unidos. No tenemos oficina en España y no mencionamos clientes sin su consentimiento por escrito. No garantizamos posiciones ni resultados.
What we run for hotels in Spain
Hotel websites
High-converting, fast, multilingual sites with a clean booking path.
Hotel SEO
Technical, on-page, local and multilingual SEO measured on direct bookings.
AI search visibility
Being cited by ChatGPT, Copilot, Perplexity, Gemini and AI Overviews.
Lead generation
Groups, meetings, weddings, corporate accounts and transient demand.
PR & communications
Trade, consumer and luxury media, launches, rebrands and reputation.
Social & creators
Channel strategy, short-form content and creator programmes.
Metrics shown are illustrative programme benchmarks and sample work drawn from Evoques campaign frameworks. They are not a guarantee of results and client identities are withheld.
Hotel marketing in Spain — questions answered
- ¿Trabajáis en español? Do you work in Spanish?
- Yes. Spanish pages, ads and social content are produced by native Spanish hospitality writers, and we can work with your team in Spanish or English.
- How do Spanish resorts cut tour-operator and OTA dependence?
- Build your own demand: destination and experience content per source market, a fast multilingual site, metasearch parity, and lifecycle email to repeat guests. Tour operators stay part of the mix — they just stop being the whole mix.
Human-led · AI-elevated
Senior hospitality marketers and PR strategists lead every programme. AI is embedded in the work — audience modelling, creative testing, content production and performance analysis run faster and sharper — and every output is reviewed by a human strategist before it reaches a guest, a journalist or your brand.
Start with your free Hotel Growth Score
Three minutes, ten questions, an instant score across search, AI visibility, direct bookings, marketing, brand, sales and lead conversion — plus the priorities we would fix first for a property in Spain.
Descubre las soluciones de marketing hotelero · Solicita una consultoría de marketing hotelero
Other markets we serve
- Hotel marketing in the USA
- Hotel marketing in the UK
- Hotel marketing in Europe
- Hotel marketing in Italy
- Hotel marketing in Portugal
- Hotel marketing in Greece
- Hotel marketing in Türkiye
- Hotel marketing in the UAE & Dubai
- Hotel marketing in Saudi Arabia
- Hotel marketing in Qatar
- Hotel marketing in Africa
- Hotel marketing in South Africa
- Hotel marketing in Morocco
- Hotel marketing in Egypt
Hotel SEO, marketing and lead generation services
- AI hospitality SEO & GEOGet recommended by ChatGPT, Perplexity and AI Overviews.
- Hotel SEO servicesTechnical, local and multilingual SEO for hotels.
- Hotel website marketingHigh-converting websites plus the demand to fill them.
- Hotel lead generationHigh-intent demand capture for hotels, groups and MICE.
- Direct booking growthShift share away from OTAs.
- Hospitality PR agencyPress, openings and reputation across four regions.
- Hotel branding & rebrandingPositioning, identity and repositioning programmes.
- Hotel website creationFast, multilingual sites built to convert.
- AI-powered hotel marketingAI-immersed campaigns with senior human strategy.
- Results & case studiesSample programmes with measured outcomes.
- How we workDiagnosis, plan, build, launch, scale.
Ready to move? Start your growth plan — every submission reaches our team at info@evoques.com within one business day.
Next step
See where your hotel stands, then see what we would fix
The Hotel Growth Score is free and takes about three minutes: ten questions on your website, search and AI visibility, direct bookings, brand, sales, and group and corporate demand. You get a score, your priority gaps, and a clear view of the work that closes them.