Hospitality marketing · the United States

Hotel marketing, SEO and lead generation in the USA.

The US market is the most competitive search environment in hospitality: brand.com, OTA listings, metasearch and now AI assistants all compete for the same query. Winning here means owning non-brand demand in your own market — neighbourhood, venue, amenity, meetings and corporate searches — and converting it on your own site instead of paying commission.

Evoques is a global marketing, PR and social media management company for hospitality. We build high-converting hotel websites and the demand that fills them — groups, corporate accounts and transient — for properties in the United States and the other markets we serve.

Get your free Hotel Growth Score · A senior strategist replies within one business day · Every request reaches info@evoques.com

Evoques works with the United States properties remotely from the United States. We do not operate a local office and we do not name clients without written consent.

Search & AI visibility

  • Dense non-brand competition on city and neighbourhood terms — intent pages win, generic city pages do not

  • Google Business Profile and map-pack visibility drive a large share of last-mile choice

  • AI assistants increasingly answer "where should I stay near X" — your content has to be citable

  • Metasearch and OTA bidding shape the cost of every incremental direct booking

The underlying work is the same discipline we run everywhere: hotel SEO, AI search visibility (GEO) and hotel website marketing.

Demand & segments

Where the business comes from in the USA

01

Groups and MICE: RFP-season readiness, Cvent presence, venue and capacity pages that planners can act on

02

Corporate accounts: local negotiated business, extended stay and project-based demand

03

Transient: weekend, drive-market and event-led demand with sharp seasonality

Cities and areas we work on

New York · Miami · Los Angeles · Chicago · Dallas · Nashville · Scottsdale · Charleston — and any other the United States location where you operate.

Language, currency & localisation

US English as the primary language, with Spanish content where the source-market mix justifies it — particularly Florida, Texas, California and the Southwest.

Working language with your team: English (US) and Spanish.

Budget currency: $ USD (US dollar)

Fees are quoted and invoiced in USD. Media spend on Google, Meta and metasearch is billed by the platforms in USD and is separate from professional fees.

What we run for hotels in the USA

  • Hotel websites

    High-converting, fast, multilingual sites with a clean booking path.

  • Hotel SEO

    Technical, on-page, local and multilingual SEO measured on direct bookings.

  • AI search visibility

    Being cited by ChatGPT, Copilot, Perplexity, Gemini and AI Overviews.

  • Lead generation

    Groups, meetings, weddings, corporate accounts and transient demand.

  • PR & communications

    Trade, consumer and luxury media, launches, rebrands and reputation.

  • Social & creators

    Channel strategy, short-form content and creator programmes.

Metrics shown are illustrative programme benchmarks and sample work drawn from Evoques campaign frameworks. They are not a guarantee of results and client identities are withheld.

Hotel marketing in the USA — questions answered

Do you work with hotels across the United States?
Yes. Evoques works with independent hotels, resorts, luxury and boutique properties and management companies across the US. We work remotely as an extension of your commercial team, with a senior strategist accountable for the account.
What does hotel marketing cost in the US market?
Programmes are scoped to the property or portfolio: channels you want us to own, number of properties, languages and the segments you need to grow. Media spend on Google, Meta and metasearch is paid to the platforms and is separate from professional fees. Share your goals and we will scope it.
Human-led · AI-elevated

Senior hospitality marketers and PR strategists lead every programme. AI is embedded in the work — audience modelling, creative testing, content production and performance analysis run faster and sharper — and every output is reviewed by a human strategist before it reaches a guest, a journalist or your brand.

Start with your free Hotel Growth Score

Three minutes, ten questions, an instant score across search, AI visibility, direct bookings, marketing, brand, sales and lead conversion — plus the priorities we would fix first for a property in the United States.

Explore hospitality marketing solutions · Request a hospitality marketing consultation

Next step

See where your hotel stands, then see what we would fix

The Hotel Growth Score is free and takes about three minutes: ten questions on your website, search and AI visibility, direct bookings, brand, sales, and group and corporate demand. You get a score, your priority gaps, and a clear view of the work that closes them.

Chat with Evo