What is the Hotel Growth Score?

The Hotel Growth Score is a free assessment of a hotel's commercial and marketing position across ten areas: website and SEO, Google and AI search discoverability, direct booking opportunity, digital marketing effectiveness, brand positioning, sales and business development, corporate and group lead generation, competitive positioning, marketing and revenue alignment, and lead conversion. You answer ten short questions and receive a preliminary score with personalised recommendations immediately.

Is the score a verified audit?

No. The instant score is an indicative benchmark calculated from the answers you provide, and it is clearly labelled as self-reported. After you submit, an Evoques strategist reviews your website, search presence, Google Business Profile and AI search visibility separately and confirms findings before recommending anything.

How long does the assessment take?

About three minutes. It asks for your hotel name, website, business email, country, city, job title and primary business challenge, then ten multiple-choice questions. There is a 'not sure' option on every question and unanswered areas are excluded from the score rather than guessed.

What happens after I get my score?

You can explore the hospitality marketing solutions matched to your weakest areas, or request a personalised strategy call with a senior strategist. Every submission reaches our team at info@evoques.com and a strategist replies within one business day.

Who is the Hotel Growth Score for?

Hotel owners and operators, general managers, directors of sales and marketing, commercial and revenue leaders, hotel management companies, and luxury, boutique and resort brands across the USA, Europe, the Mediterranean, the Middle East, Africa and other markets Evoques serves.

Free hotel growth assessment

Get Your Free Hotel Growth Score.

Ten questions, three minutes, one score. The Hotel Growth Score benchmarks your website and SEO, Google and AI search discoverability, direct booking opportunity, brand positioning, sales and business development, group and corporate lead generation, competitive position, marketing and revenue alignment and lead conversion — then shows you the areas costing you the most business.

Evoques is a global marketing, PR and social media management company for hospitality. We build high-converting hotel websites and the demand that fills them across the three segments that decide your year — groups, corporate accounts and transient business.

Free, no obligation. You see your preliminary score and recommendations immediately, and a senior strategist reviews your presence and replies within one business day. Every submission reaches info@evoques.com.

Search & SEO

Rankings, technical health and content gaps

AI discoverability

ChatGPT, Copilot, Perplexity, AI Overviews, Gemini

Direct & conversion

Booking path, website and Google Business Profile

Sales & demand

Groups, corporate accounts, pipeline and follow-up

Explore the solutions

See how we grow direct bookings, groups and corporate accounts.

Hospitality marketing solutions

Rather talk first?

Request a strategy call and we will review your presence live.

Request a strategy call

Need the full brief?

Share properties, markets and services in our intake form.

Open the intake form

Schedule a strategy call

Pick your dates. Twenty minutes with a senior strategist, no pitch deck.

Choose up to three dates and time windows that suit you. We confirm one and send the calendar invitation.

What the Hotel Growth Score measures

Hotel SEO & AI search visibility

We look at how your hotel ranks for the searches that produce bookings — brand, city, neighbourhood, amenity and meetings terms — plus technical health, content depth, local signals, review quality and whether AI assistants such as ChatGPT, Copilot, Perplexity, Gemini and Google AI Overviews can cite your hotel at all. Detail lives in hotel SEO services and AI hospitality SEO & GEO.

Hotel marketing & direct bookings

Your website, booking path, offers, content, PR, social media and paid media are scored on how much qualified demand they create and how much of it converts direct instead of paying OTA commission. See hotel website marketing for how we rebuild that path.

Hotel lead generation & sales

We assess how groups, meetings, weddings, corporate accounts and transient demand reach you, how fast enquiries are answered, and where pipeline leaks — the difference between traffic and booked business. Explore hospitality marketing solutions and results.

Hotel Growth Score questions, answered

What is the Hotel Growth Score?: The Hotel Growth Score is a free assessment of a hotel's commercial and marketing position across ten areas: website and SEO, Google and AI search discoverability, direct booking opportunity, digital marketing effectiveness, brand positioning, sales and business development, corporate and group lead generation, competitive positioning, marketing and revenue alignment, and lead conversion. You answer ten short questions and receive a preliminary score with personalised recommendations immediately.
Is the score a verified audit?: No. The instant score is an indicative benchmark calculated from the answers you provide, and it is clearly labelled as self-reported. After you submit, an Evoques strategist reviews your website, search presence, Google Business Profile and AI search visibility separately and confirms findings before recommending anything.
How long does the assessment take?: About three minutes. It asks for your hotel name, website, business email, country, city, job title and primary business challenge, then ten multiple-choice questions. There is a 'not sure' option on every question and unanswered areas are excluded from the score rather than guessed.
What happens after I get my score?: You can explore the hospitality marketing solutions matched to your weakest areas, or request a personalised strategy call with a senior strategist. Every submission reaches our team at info@evoques.com and a strategist replies within one business day.
Who is the Hotel Growth Score for?: Hotel owners and operators, general managers, directors of sales and marketing, commercial and revenue leaders, hotel management companies, and luxury, boutique and resort brands across the USA, Europe, the Mediterranean, the Middle East, Africa and other markets Evoques serves.

Hotel SEO, marketing and lead generation services

Ready to move? Start your growth plan — every submission reaches our team at info@evoques.com within one business day. Schedule a strategy call when you are ready to talk.