Corporate Accounts playbook
Corporate hotel accounts built on targeting, RFP readiness and retention
Corporate production is won before the RFP season opens. We map the demand generators around your property, reach the people who book, and keep negotiated accounts producing — measured on account conversations, qualified leads and production.
Where corporate accounts revenue leaks
- No clear list of the local and regional companies that should be producing room nights.
- The website says nothing to travel managers, HR, relocation or project teams.
- RFP season arrives without rate-value messaging, proof or follow-up sequences.
- Existing accounts drift away without anyone noticing production decline.
Leading indicators we report
- — Target accounts engaged
- — Qualified corporate leads
- — RFPs submitted and won
- — Account production trend
Every capability mapped to corporate accounts revenue
Demand-generator mapping
Local and regional companies, projects and feeder markets ranked by production potential.
Corporate landing path
Location, access, workspace, amenities and negotiated-rate enquiry built for business travel buyers.
LinkedIn & search campaigns
Campaigns aimed at travel managers and office decision-makers in defined markets.
RFP-season preparation
Rate-value messaging, proof points and follow-up sequences ready before buying windows.
Account retention
Production tracking and content that keep negotiated accounts active and growing.
Sales-as-a-Service
Senior account development when the property lacks dedicated corporate sales capacity.
A sample 90-day corporate accounts plan
- 01Map the local and regional corporate demand generators around the property or portfolio.
- 02Build a corporate-account landing path with location, access, amenities, negotiated-rate proof and enquiry capture.
- 03Create a target-account list for travel managers, office administrators, HR, relocations and project teams.
- 04Prepare RFP-season content, rate-value messaging and follow-up sequences before the buying window opens.
- 05Run LinkedIn and search campaigns against decision-makers in defined feeder markets.
- 06Track account conversations, qualified leads and production potential in one commercial dashboard.
Engagements start from the Foundation, Segment Growth or Full Commercial Partnership models.
Questions owners and GMs ask
How do hotels win more corporate accounts?
By targeting the right companies, preparing before RFP season, making the corporate offer easy to evaluate online and following up consistently.
Can you support our existing sales team?
Yes. We can supply targeting, campaigns and content to your team, or run execution through Sales-as-a-Service.
Do you guarantee account wins?
No. We report transparent leading indicators; wins depend on rate, product and market conditions.
See your corporate accounts gaps in under two minutes
Hospitality experience meets modern intelligence. We grow Groups, Corporate Accounts and Transient revenue for hotels, fine dining, yachts and intentional events — measured on qualified leads, direct bookings and revenue, never impressions.
Next step
Turn visibility into the right next commercial move
Hotels can begin with the free Hotel Growth Score. Fine dining, yachting and event teams can explore the full service platform or schedule a focused strategy call with a senior Evoques strategist.